Corporate and Content Marketing
Hillary specializes in helping organizations create a strong, trustworthy market presence built around thought-provoking, informative content that drives conversations, ranks high in organic search and generates qualified leads. With a background in content development and production across audio, video, and print, she has a diverse creative toolkit and an understanding of audience and story that allows her to effectively reach prospects at all stages of the customer journey.
Skills
Messaging and positioning
Brand voice and style guides
Content strategy
Thought leadership development
Executive brand development
Editing
SEO
Work
Thought Leadership and Executive Brand Development
Hillary helps organizations develop internal subject matter experts into industry thought leaders who can spark engagement, drive website traffic, grow newsletter subscriptions, and generate leads. In addition, she works with c-suite executives to cultivate their own personal brands that support organizational goals, creating individual content strategies that span everything from LinkedIn and company-owned blogs to pitches for third-party publications and conference speaking engagements.
Corporate Messaging and Branding
At Code Climate, Hillary planned and managed a complete transformation of the company’s website, including a visual rebrand and the development of new, solutions-focused content.
The new site is better aligned with the customer journey, speaks directly to target personas, and repositions the company as a seasoned partner for enterprise organizations, rather than a startup selling to other startups.
Content Strategy and Copy
Hillary designs multi-channel content strategies that increase brand awareness, generate leads, and move prospects down the marketing funnel. She is skilled at helping companies build reputations as trusted authorities, and crafts content that ranks high in organic search.
