Corporate and Content Marketing

Hillary specializes in helping organizations create a strong, trustworthy market presence built around thought-provoking, informative content that ranks high in organic search and generates qualified leads. With a background in content development and production across audio, video, and print, she has a diverse creative toolkit and an understanding of audience and story that allows her to effectively reach prospects at all stages of the customer journey. 

Skills

• Messaging and positioning

• Brand voice and style guides

• Content strategy

• Thought leadership development

• Editing

• SEO

Work

Messaging and Branding

At Code Climate, Hillary planned and managed a complete transformation of the company’s website, including a visual rebrand and the development of new, solutions-focused content.

The new site is better aligned with the customer journey, speaks directly to target personas, and repositions the company as a seasoned partner for enterprise organizations, rather than a startup selling to other startups.

Content Strategy and Copy

Hillary designs multi-channel content strategies that increase brand awareness, generate leads, and move prospects down the marketing funnel. She is skilled at helping companies build reputations as trusted authorities, and crafts content that ranks high in organic search.